The three pillars of a visual corporate Identity consist of the logo, approved color palette, and company fonts. The overall look and feel of supporting visuals used to market your company, all flow from this.

It starts with the logo, which creates an emotional connection with the viewer, thereby contributing to your company's brand value. The higher of a brand recognition a company has, the higher your customer loyalty, employee morale, and competitive advantage can be measured.

To grasp the definition of a branded visual identity, you might think of a visual symbol that is branded into your memory much in the same manner as a hot iron mark is branded into the hide of cattle. Coca Cola or Apple Computer are great examples of companies that have left permanent impressions on the consciousness of mass consumers worldwide.

These are companies you can probably form a visual image of; much is invested by these companies into honing their brand equity. How can J.E.D. help your company establish a brand?

PROCESS  IDENTITY DEVELOPMENT

J.E.D. will either work with your existing logo to help accurately express your company's core values, or help re-design a new identity. To create a new logo we will meet with you to learn and help formulate your main message(s), after which we articulate the results into a few image directions that will can be distilled to more specific examples and drill down to the final logo.

After your logo, color palette, and corporate fonts are approved, we will document these in a visual styleguide for future use.

What is the Branding In A Box? It is a unique set of tools to market your own visual identity while reducing need for professional design help! Click here, to read more about this unique offer.